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3 Dangerous Online Work-At-Home Myths And How To Avoid Falling
For Them
Copyright © 2006 by Bruce Carlson
Starting up an online work-at-home business is the dream of many
people all over the world. The benefits of working at home with
the Internet are many, and it's no wonder people are coming
online in droves looking for business opportunities to fulfill
their dreams.
But the world of online work-at-home is filled with myths.
Dangerous myths.
Here are three of the most dangerous online work-at-home myths.
Take these to heart and you'll avoid falling into some of the
common traps that snare new online entrepreneurs.
Myth #1: You can make money online without doing very much work
There are so many get-rich-quick schemes floating around the
Internet that by now you'd think we'd all be wise to them. My
favorite is the one about the teenager who made over $70,000 on
eBay in a couple of months just by sending out email. Ha! How
many of us got hooked into that one? Or something similar? Quite
a few, I'd dare say...
The fact of the matter is you need to be prepared to do some
serious work if you want to make money online. That may not be
what you want to hear, especially if you don't have much extra
time because of your day job and taking care of your family.
But there are many ways to streamline a work at home business.
Even if you have only a couple of hours a day or a few hours on
the weekend you can still get the most out of the time you put
in.
One of the easiest and cheapest ways to make your online work at
home efforts more efficient is simply to educate yourself about
direct marketing. The Internet is, after all, direct marketer's
paradise. To join in with the others in paradise, you need to
learn what they've learned.
There's a ton of good direct marketing advice available for
f_ree out there, advice which will help you learn how to get the
most out of your limited time and budget.
And if you have a little money to invest you're in even better
shape! Buy one good |
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book on direct marketing at least once a
month.
And sign up for every small business marketing ezine you can get
your hands on. Then set aside some time each day to read. You
need to get good before you can get rich. So concentrate on
getting good as quickly as you possibly can.
Myth #2: You can make money online without selling anything
Joining programs and then doing nothing will not bring in any
money, I'm sorry to say, no matter what some of the MLM'ers may
have led you to believe. You need to sell, sell, sell in order
to get cash flowing.
This holds true even when it's the program itself that you're
selling in order to recruit people for your MLM downline. You
need to make a heckuva lot of calls and send a heckuva lot of
emails and direct mail, because most people in your downline
aren't going to take action without really being pushed. The
only way you can light a fire under them is to use proven
selling tactics.
So learn all you can about selling. Learn all you can about
copywriting. Jump into selling with every fiber of your being!
Find good products and sell, sell, sell.
The greatest advantage of the Internet is its potential for
reaching out to a huge amount of customers. You **can** sell on
the Internet without becoming an annoying and illegal email
marketer! The Web offers many low-key, low-cost ways of getting
quality customers to your website.
Myth #3: You can make money online without having your own
Website
Having only an email account is not enough to make money online,
especially with all the new spam filtering software that people
or their service providers are loading into their email programs
-- software that filters out up to 50% of legitimate marketing
email messages. You need something more.
And while many affiliate programs offer you your "own" website
(which is just one of their's with your name or affiliate number
somewhere) in exchange for marketing their products for them,
let's face it, it's just not the same as having your own! Having your own website
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builds credibility with customers. It
says, "Look at me. I'm ON the WEB. I know what I'm doing!"
Having your own website also allows you flexibility, since you
can change its look and add or remove things when you need to.
You can even change horses in the middle of the stream and
switch to a whole different type of marketing or even to a
different product.
Most importantly, having your own website keeps your profile out
in front, rather than the merchant's. The center of your online
work-at-home business is YOU and the purpose of your website is
so that people will buy from YOU.
Doing affiliate marketing, which is one of the easiest ways to
get started making money online from home, works much better if
you drive prospective customers to a landing page on your own
site rather than directly to the parent company's sales page.
You keep control this way.
After all, you want YOUR name and business to still be
remembered after your customers start going directly to the
merchant (think of what happened with Amazon.com; how many
people go to Amazon through affiliate links on Websites
anymore?). Or what if the merchant goes belly-up?
You Have What It Takes To Make It!
In my 3 years online, I've seen many people fall for some
version of one of these myths. And yes, these myths may seem
obvious, but the fact of the matter is that it's easy to
overlook them when all the stories about easy money are staring
you in the face.
So don't fall for one of the 3 big myths, or you'll end up as
yet another of the many disappointed and embittered ex-online
businesspeople out there. Work hard, educate yourself about
direct marketing, selling, and copywriting, and get your own
working Website up right away. It will pay off big-time. I
guarantee it!
About the author:
Online work-at-home business coach Bruce Carlson would like to
help YOU get your online home business up and running
successfully. Sign up for his F R E E tips at
http://www.dynamic-copywriting.com/news
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